Prior to the start of the new NBA season, Cleveland Cavalier player LeBron James is already kicking with his two new commercials for Kia and Sprite.

James has recently inked a "multi-year endorsement agreement" for the Kia K900 which, according to Time, is the company's first official luxury car. The vehicle costs $59,900 while its VIP version is pegged at $65,500.

Kia Motors America vice president for marketing communications Tim Chaney said that the new car attempts to "change America's perception about what a Kia product is all about." He added that the company was not really looking for endorsers when James' camp called them immediately after the release of the K900 as the player expressed interest on the car. Apparently, the Cavs player wanted Kia to send him a K900 which he could drive around.

"When LeBron James says he's interested in your luxury sedan, you're happy to leave a car with him," Chaney added.

James is reportedly not new to the car brand since the NBA made it the official auto partner since 2008 and the two are expected to renew their deal this Tuesday. Kia is happy that they were able to sign the Cavs star whom they called as "the person who pretty much transcends the NBA."

Meanwhile, his Sprite commercial will be out on Oct. 30, the same day he will play for Cleveland's first regular-season home game. The commercial, according to Bleacher Report, features James's return to Patterson Park in Akron, Ohio.

Titled "The First Home Game," the commercial also shows LeBron's appearance in the park to help unveil two newly renovated courts which were refurbished with the help of Sprite and Futura. Uproxx said that this is a solid reminder that LeBron's bond with his state remains strong especially now that he is back playing for the Cavs. It added that a 30-second version of the commercial will also air during the broadcast of the game of the Cavaliers versus the Sacramento King on Thursday night.

Despite having numerous endorsements, a BostInno report said that James still cannot level Michael Jordan even in terms of endorsements. The article said that Jordan is still very much in the lead of endorsing brands compared to James, who reportedly made about $49 million in 2013 from his endorsement deals.

"That's a monster sum, until you compare it to the insane total from Jordan (again from Forbes), which hit an estimated $90 million. Basically, LeBron, anything you can do, Mr. Jordan can do better," BostInno added.