Returning Cleveland Cavaliers player LeBron James has strongly expressed his willingness and dedication to fight, in terms of benefits, for his fellow players in the NBA.

Known to be an active force in union activities, James was asked by the media about NBA's recently inked $24-billion TV and media deal and he said that he gives credit to NBA Commissioner David Stern for pushing for the said agreement.

"He built our league, and he built our brand. For us to be able to make a television deal like that for the type of money, a lot of it is his vision," James told USA Today.

Despite this comment, James also had something to say to the owners and players noting that finding plans to let the players grow should never stop.

"That should always be the No. 1 objective - how we continue to grow the game. It's one of the most renowned games we have in this world," he added.

But he also advised other NBA players to be educated if they want to earn more money and be deserving to be given that kind of money.

"That's the problem we have sometimes: Guys want money but (are) not educated. We know we have to do what's best for all of the players but at the same time, guys need to continue to be educated about it so when the negotiating process happens, guys just aren't speaking just to be speaking and have no idea of what's going on," James explained.

The said TV deal, according to Business Insider, asks ESPN and Turner to pay the NBA about $2.66 billion per year which is reportedly a 186 percent increase from the previous deal. Starting 2016-17, the said deal will also increase the salary cap of the players since it is directly tied to "basketball-related" income.

USA Today said that James did not complain of the current NBA deal but said that both side benefitted from it. "You always want more and give less. But I think both sides benefited from it as you've seen in this new TV deal. Both sides continue to grow, but there's some things we'd like to see changed, as players. We gave up a lot."

James made it clear that it is his responsibility to "try and protect NBA players."

"At the end of the day, we will renegotiate. We know it's going to happen at some point because our deal is ending soon. We would love to do it sooner rather than later," he told USA Today.

In a similar report, ESPN said that this new TV deal could also lead to the "abolition of maximum contracts." Though James refused to comment on the matter, ESPN said that this is eventually what he wants to happen in the next few years.

"There will become a point and time where I will sit back with my team and some of the guys and from a players' perspective, from a Players Association perspective, how we go about this with this new deal approaching," James told ESPN.