The Apple Watch was finally revealed to consumers Sept. 9 to the intrigue of the tech community and consumers.  While some are on board with Apple's attempt to break into the wearable game, reports are coming in that several pundits are already saying that the company did not do enough to distinguish itself in a crowded field.

Reuters reports that many who have seen the new Apple Watch do not believe that the device has superior fitness capabilities relative to the competition. Health and fitness were reportedly some of Apple's greatest priorities as they designed the Apple Watch.

The report goes on to say that anonymous sources confirm that Apple will unveil richer health features and a multitude of additional sensors in later versions of the product, though Apple has not confirmed these reports.

The Apple Watch is designed to be used concurrently with the iPhone. Without the phone nearby, it uses an accelerometer to measure movement and the user's heart rate. It can also play music through bluetooth headphones. Many detractors of the device are quick to point out that several other smartwatches on the market already perform these tasks.

Fans are hoping that Apple continues to develop this device with more feature-rich future versions of the product. The value of a wearable device within the health space is the amount of body signals that it has the power to pick up in real-time.

Reuters speculates that Apple may have had a reason for not explaining the specific medical uses for its new device. Mentioning medical use-cases for the Apple Watch would no doubt have invited the attention of the U.S. Food and Drug Administration.  As it stands, the watch does not pose a direct threat to those who make mobile medical devices used by patients with chronic conditions

Apple is instead marketing its products for the general maintenance of good health to avoid any scrutiny.

Despite the disappointing lack of any out-of-the box health innovations, several experts report being on board with the Apple Watch because it's one of the first true examples of personal medical technology going mainstream. This is because, as superficial as it may be, the Apple Watch looks the part. The sleek and slim wearable is as attractive to the eye as any Apple device and that may be enough to carry it until it becomes something truly revolutionary.

The Apple Watch will be available in early 2015, starting $349 for the base model.