Samsung has uploaded two new ads that show off some of the standout features of their new tablet that include multitasking and sharp display contrast abilities.

In its new ad titled, "Multitasking," Samsung highlights the tablet's ability to let you do more simultaneously. It markets its Samsung Galaxy Tab S as the device that will give the whole family something to smile about.

The video shows a dad and a baby fighting over using the tablet. With the Galaxy Tab S, they can view what they want at the same time using the Tab's split screen.

The other ad titled, "Contrast Ratio" talks about the Samsung Galaxy Tab S' Super AMOLED display which gives users an enhanced viewing experience. The ad compares Samsung Galaxy Tab S to a rival tablet's display quality. Samsung illustrates its superior contrast technology because the dark figure is much more visible in its display than the unnamed tablet.

In its ad, Samsung explains that the technology is able to provide 100x greater contrast than standard LCD tablets. It says: "Conventional LCDs get their color using a backlight, but Super AMOLEDs turn off pixel by pixel, each emitting their own light. So you get all the fine details and varied shades of black that many LCDs can't show."

According to Apple Insider, Apple is rumored to be lining up a split-screen feature in its iPad using the new soon-to-be-released iOS 8.

Samsung has been aggressive in its new spots and the company is not mincing words when it comes to Apple. The "Wall Huggers" ad was a direct blast to the Apple iPhone, however, the two new ads are more reserved.

"Wall Huggers" mocked Apple's battery life was and called Apple iPhone users "wall huggers" as they're always huddled around airport outlets. In the ad for its Galaxy S5 smartphone, it talked about its power saving mode and the Galaxy S5's replaceable battery.

Samsung's newest and slimmest tablet, the Galaxy Tab S, boasts of a high-resolution (2560 x 1600) Super AMOLED display with a more accurate color range, contrast and outdoor visibility features. Aside from all these, it also has the earlier discussed multitasking abilities along with a long batter life and a fingerprint sensor, noted MacRumors.com.

Check out Samsung's new ads: