Along with the big game and half-time show, Super Bowl fans have grown to highly anticipate the commercial ads that debut every year.

This year companies will dish out around $4 million for each 30-second commercial at Super Bowl XLVIII, making the Super Bowl the most expensive advertising event across the globe, according to Forbes. . Many companies will feature celebrities in their ads in order to help distinguish and validate their brands. Other companies will try to make their ads over-the-top, funny or touching in order to leave a lasting impression on viewers.

Here’s a look back at the top 5 best Super Bowl ads in recent history.

In 2012, Dannon premiered a funny commercial with a surprising aggressive twist. The spot featured actor John Stamos and an attractive woman playfully sharing Oikos yogurt. The couple starts out very amicable and loving in the beginning of the ad until Stamos attempts to eat more than his share. That’s when the woman unexpectedly head butts him, forcing him to fall on the ground. Not only did this spot have great branding, but it also communicated that Dannon was fighting back against its competitor Chobani.

In 2011 Volkswagon ran a spot featuring a little boy dressed up as Darth Vader who charmed viewers and became a star in his own right. The creative execution and casting was perfect in the ad which had incredible resonance with people.

Back in 2012, M&Ms successfully introduced the world to a new M&M color, brown, with this laugh out loud and clever spot. The ad grabbed attention and promoted M&Ms as being a fun brand.

Budweiser's 1995 Super Bowl XXIX "Frogs" ad in swamp will forever be remembered as one of the most memorable commercials in Super Bowl history. In the ad, which was directed by "Pirates of the Caribbean" filmmaker Gore Verbinski, three frogs rhythmically ribbit the brand name. The spot also sparked an ad campaign that lasted until the early 2000s.

One reason why Budweiser became renowned for creating some of the best Super Bowl ads is due to its “What’s Up” ad that became a staple in Super Bowl history and pop culture. Although the spot initially debuted in 1999, it gained prominence during Super Bowl XXXIV, which launched a years-long marketing campaign.