The Republican Party is noting that it needs to be more "inclusive" if it wants to keep winning elections in the near future.

"We're getting to know communities where we hadn't been for a long time and we're talking to people who hadn't heard from us for too long. That's how you grow a party," Reince Priebus said during the RNC Winter Meeting. "Now, the truth is, this work is never done. It's a permanent operation. That's the new normal. To win, it has to be this way."

A primary target of this "inclusinveness" is the Latino vote, a demographic the GOP believes it can bring into the fold without too much alteration of its core message.

"I've said many times before that the policies and principles of our party are sound," Priebus said. "However as we look to grow the ranks of our party, we must all be very conscious of the tone and choice of words we use to communicate those policies effectively."

In the 2012 Presidential election, Hispanic voters supported Democrat Barack Obama over Republican Mitt Romney by a margin of 71-27 percent according to exit polls by the Pew Hispanic Center. Following the 2012 vote, many Republicans called for more emphasis on immigration reform and actively pursuing the Latino vote, which Pew estimates to double by 2020.

But the Latino community isn't the only targeted group for the new Republican push. On Jan. 17 the RNC announced a new hire for outreach to the Asian community specifically as well. Oliver Tan was introduced as the New York State Director of Asian Pacific American Strategic Initiatives.

"The RNC continues to build an on-the-ground presence to help our candidates up and down the ballot reach diverse communities in New York," said RNC Chairman Reince Priebus. "We are building our ground game to fight for every vote not only in the Empire State, but across the country."

"New York prides itself on being one of the most diverse states in the country, and we want to be able share our principles and ideas with all our communities," said NYGOP Chairman Ed Cox. "We are thrilled to have Oliver join us as we look to keep building relationships with the Asian communities throughout New York."