In the months leading up to the launch of the PlayStation 4 and Xbox One, industry insiders as well as fans debated the various specs of both consoles. The debate has continued even with both consoles released, but the arguement does not interest one Microsoft executive.

Microsoft's Australasian vice president of sales and marketing Alan Bowman said he feels that the exclusive and cross-platform games found on a console make more of a difference than a console's specs. 

"We've got a unique value proposition, and from just a pure specs perspective it's always gonna be fairly marginal difference. The purists are gonna argue the toss, but I think it comes down to the games. You're gonna see great exclusive games on Xbox One, and when you look at the cross-platform games, and there's gonna be exclusive content on Xbox One. We'd like to be in more markets - this is a global business - but it's also a long-term business, and we'll progressively launch in more markets over the coming year," Bowman told Gameplanet.

It will be interesting to see if specs for either the Xbox One or PlayStation 4 play into which console comes out on top, but the big factor may be the price difference between the two and the Kinect found on the Xbox One that makes it unique among consoles.

Asked if the Xbox 360 may receive more exclusive games, the executive explained that while he does not know of any currently, making an exclusive game for the console could be attractive to some developers.

"Activision, Ubisoft, EA, some of the Japanese publishers - they will develop on 360 and Xbox One. Would they just do a 360 title? Look, some may because they've already got expertise and so it's a lot less expensive to do," said Bowman. 

The executive also explained why Xbox consoles have struggled to do well in Japan, one of the biggest video game markets in the world.

"Being a local brand makes such a huge difference in Japan. Sony are so strong in Japan as its their home base, and they certainly get a lot of support from the customer as well as the ecosystem - the local third-party developers, who primarily publish for Sony. We had moments midway through the life of the 360 where we'd see a sales spike if we had Japanese developer content released. Japan is very [local] content-driven. Same applies for Korea, same applies to Taiwan. Most of north Asia is very content-driven."