Apple Inc. launched a new 90-second television advertisement for its latest iPad tablet.

Throughout the new video the iPad Air can be seen utilized in the field, mountains, waterfalls, hockey practice, at a concert, for engineering, for art, underwater, and more.

The advertisement is part of Apple latest initiative known as "What Will Your Verse Be?"

The advertisement features the narration of actor Robin Williams and quotes a scene from the film "Dead Poets Society."

Williams' narration starts, "We don't read and write poetry because it's cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering - these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love - these are what we stay alive for."

The award-winning actor continues to quote from Whitman, "O me, O life of the questions of these recurring. Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life? Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse. That the powerful play goes on, and you may contribute a verse."

Williams concludes the video, adding, "What will your verse be?"

"Each of us has something to share. A voice, a passion, a perspective. The potential to add a stanza on the world's stay," notes Apple on the "What Will Your Verse Be?" website. "We were so inspired by how people use iPad every day, we set out to capture a few of these moments."

The commercial was uploaded on the Apple YouTube account on Jan. 12 and approximately 24 hours later was viewed by over 500,000 times.

What do you think of Apple's latest iPad Air efforts?

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