The console war between the Xbox One and PlayStation 4 is just heating up, and the PlayStation 4 recently landed a sharp blow when Sony announced the console sold 4.2 million copies in 2013, over 1 million units more than the Xbox One sold during 2013. Regardless of the "console wars," PlayStation marketing vice president John Koller is not particularly interested sales triumphs. 

Koller stated that Sony is more focused on growing the install base for the PlayStation 4 rather than hitting a specific sales number or beating out the Xbox One and Wii U.

"We look at it really just introspectively. The '4.2 million' number is important because it gets us further towards our goal. And that goal is the largest install base we can possibly get - to encourage publishers and developers to continue to make great game experiences for PS4.That's the ultimate goal. You want to make it economically viable, and a great business for the big publishers and developers to say, 'You know what, I wanna be on PS4 either first, exclusively' or whatever it is, utilize the feature set the PS4 has and really encourage that as a business. I think that's the goal of the larger install base. I mean, sure, we all look at the competition and see where people are, but for us we've got to keep growing, getting bigger and bigger. I think we've got a great opportunity specifically because we've got a great product," Koller told CVG. 

Sony's attitude makes sense. It is still very early in the PlayStation 4's life and sales can fluctuate wildly as the console gets released to different countries. Right now, the main goal is to keep sales strong and build up a large userbase so that the PlayStation 4 remains an attractive platform for companies to put content on. Koller reinforced this sentiment, stating that while the company looked at the Wii and PlayStation 2's sales, it hasn't made any particular sales goals for the PS4. 

"We look at it. I don't think that's really the goal though. Again, it's really about; how can we just get the biggest possible install base. I don't think we have a specific number that we're shooting for because that's where the PS2 was or that's where the Wii was. We did have the biggest launch ever in 24 hours - we've talked about that publicly, but in general it's really about how can you get the biggest install base and encourage a great business, and really make games that our gamers want," he said.