Once again, Microsoft's Xbox One has failed to win over fans, losing yet again to Sony's PlayStation 4. However, the company still continues on planning for the upcoming year, and to boost sales, it seems that they are going to tap into Azure Tech.

In a message from Xbox head of gaming division Phil Spencer, it seems that plans are now in place for all game developers to use the cloud technology to improve the gaming experience, as reported by Softpedia.

Spencer said that Microsoft is not planning on offering extra information about third-party titles before the publishers who own the franchises are willing to talk. Game Spot reported that when he was asked about updates for the upcoming "Titanfall 2," for instance, he said that he'd "hate to see the franchise lose out on Azure Cloud computing and servers."

The Microsoft executive noted, "I know people want me to comment on specific 3rd party games, I just can't. Sorry."

He also added that "Azure services are available to any game, even other platform's exclusives. We wouldn't keep someone from using." However, it seems that if Azure cloud gaming technology is successful, it will allow for studios to deliver improved game performances on Microsoft devices that will hopefully draw more gamers to the Xbox platform.

Spencer and the rest of Microsoft may be mum about third-party games, but Softpedia noted that the company is already planning its fall launch schedule, beginning with "Gears of War 4," which is designed as the first title in the third-person, cover-based shooter series designed for the Xbox One.

The biggest showcase though is "Crackdown 3," which is a game that aims to make the world destructible in a number of ways. While the concept is interesting, it seems that it's near impossible to execute if the developers rely solely on the processing power of the Xbox One.

Finally, Microsoft has mentioned that they wanted to bring as many titles as possible from the Xbox 360 to the Xbox One with the help of the backwards compatibility feature, although updates and announcements are not expected to arrive until 2016.

It is quite interesting to see whether or not the Xbox One can get exclusive titles by making games available via Azure, and the even more talked about Windows 10 integration. While that may be interesting, right now the company is trying to close the sales gap between Sony's PlayStation platform.