Golden State Warriors star Stephen Curry is the new brand ambassador of water filtration brand Brita.

ESPN dished that a formal announcement on the endorsement will be available later this week. It noted that the deal with Curry is a three-year agreement to make him the new face of the brand.

"Steph is the total package for us. He has the skill on the court, the personality and the family focus, and we think he'll help us effectively deliver the message," said Nick Vlahos, the chief operation officer of Clorox, Brita's parent company.

This is reportedly the first time that the water filtration brand has had a celebrity to endorse its products.

It was noted in the ESPN report that Brita leads the market, since it offers consumers "better-tasting water out of the tap," and also reduces the use of plastic water bottles.

For his part, Curry said that water is a very important part of the game for him.

"Being hydrated for games and training is key for me," he added.

The NBA Finals 2015 Most Valuable Player added in the Brita website that water has always been his drink to maintain a healthy lifestyle.

"I like that Brita makes tap water taste good, so you don't need to spend money or waste plastic with bottled water," he added.

The brand also explained in their website that they also want to introduce something new in the gaming industry in terms of the food products they endorse.

Quoting a 2013 study by the Journal of Pediatrics, Brita noted on its website that 80 percent of the food products endorsed by athletes lack the energy and nutrients that people need, while 90 percent of the drinks they promote get 100 percent of their calories from additional sugar content.

"This is an important day for Brita, but also for everyone who has worked so hard to get more Americans to pick water," explained Brita general manager Ed Huber.

Asked why Curry was the one chosen to endorse the brand, Huber said that the MVP serves as a role model to a lot of people all around the world. He is expected to send the message that clean water should now be the choice for everyone.

Wtop added that Curry's agent Jeff Austin considers the new endorsement as a "perfect partnership," since the brand appealed to the basketball player in their efforts to promote healthy choices.

Aside from this endorsement, Curry also has existing deals with sports brand Under Armour, Degree, Express, State Farm, Muscle Milk and JBL.