Hillary Clinton's campaign has launched a new political strategy aimed at attracting Latina voters.

"Mujeres in Politics" is a national group expansion of Clinton's campaign strategy to woo the women of the U.S. Latino population, New York City Council Speaker Melissa Mark-Viverito said on Monday during the initiative's launch, NBC News reported. For the launch, Latinas in New York will reach out to their counterparts residing in Colorado.

Mark-Viverito told NBC News via e-mail that the strategy is one of the "culturally relevant and bilingual" programs the former Secretary of State's campaign has embarked on.

"Mujeres in Politics was ... designed for Latinas to speak to Latinas about the fights they are waging and the importance of their civic participation," said Mark-Viverito, as quoted by the news outlet. "Latinas are the CEOs of their family and community and will play a critical role in securing the nomination."

Prior to the initiative's launch, Hillary for America and Latino Outreach Director Lorella Praeli held a weekend retreat at the campaign's Brooklyn headquarters in an effort to reach more Latina voters, NBC News added. Among the participants are Mark-Viverito, Praeli, labor organizer and civil rights leader Dolores Huerta, and Clinton's political director Amanda Renteria.

According to the Center for American Progress, Latina voters and other women of color are a rising component of the electorate. The Pew Research Center found that in the 2014 elections, Latinas supported Democratic candidates more than Republican candidates by 66 percent to 32 percent, in contrast to 57 percent to 41 percent by Hispanic men.

Christina Bejarano, a political science associate professor at University of Kansas who has studied the Latina electorate, said Clinton's interest on the Latina population is a "much needed electoral strategy," NBC News further reported. The Democratic frontrunner's "Mujeres in Politics" program has already kicked off in Nevada, convincing Latinas to persuade their fellow Latinas to support Clinton.

"Latinas are often neglected by political campaigns, even though they are pivotal and important voters in an election," Bejarano told the news outlet in an email. "Latinas can also help political candidates convey their message to Latino families and communities."

In an interview with NBC News, Praeli said that Hispanic women are "talking about issues that people wouldn't assume right away they are talking about."

She continued, "They were talking about small businesses and national security and gun control. So you are seeing a sophisticated electorate because they have their heads everywhere. They are thinking about how to make sure the family has food ... they are thinking about how do we get ahead, about their kids going to school."