Former MLB star Derek Jeter denied claims that he backed out of a deal to promote a Swedish underwear brand because he thought that fellow brand ambassador 50 Cent was too "urban."

According to Page Six, Jeter tagged the accusations of Frigo owner Mathias Ingvarsson "categorically false." In reputing the alleged remarks towards the rapper, the ex-MLB star said he arranged the meeting of the company and 50 Cent.

"I facilitated the introductory meeting between 50 Cent and the company, so it makes absolutely no sense that I would object to 50 Cent being a Frigo brand ambassador or think that 50 Cent is 'too urban' for the brand," Jeter explained.

He added that he is also "disgusted by Mr. Ingvarsson's decision to make these false allegations against me in the press, instead of attempting to work out our business dispute in private."

TMZ initially dished that Jeter is facing charges with damages amounting to about $5 million after he did not fulfil his promise to underwear brand Frigo after the addition of rapper 50 Cent as another brand ambassador.

The same report detailed that the suit also indicated that Jeter signed a 3-year-deal with the underwear company in 2011 and agreed that he would participate in its major events.

"But things went south in 2013 -- first, Jeter allegedly told Frigo he didn't want his involvement with the company to be public during the U.S. launch," added TMZ.

This prompted the company to tap the services of 50 Cent to be their brand ambassador. But this was not received well by Jeter, thus pushing him to make the said comments.

SportsMedia report said that the damages for the suit against him is pegged at $4.7 million "to make things right." It added that Ingvarsson really wants the case to go to arbitration instead of having it settled in court.

In a statement sent to Page Six, the former slugger noted that he is not aware of any lawsuit filed against him and said this may just be a scheme to get money from him.

"It is unfortunate that Mr. Ingvarsson continues to make false claims and bad decisions with respect to RevolutionWear Inc.," Jeter said in a statement noting that the move just aims to threaten litigation since he needs "additional capital into the failed business."

Jeter also noted that he has filed a suit versus the company in Delaware.

"Mr. Ingvarsson's statements are particularly malicious because he knew all along that I never agreed to be a spokesperson or ambassador for the brand, and that is confirmed in documents that Mr. Ingvarsson himself signed," he added.