Derek Jeter Sued For Backing Out of Underwear Line Deal, Refuses to Work With 50 Cent
- Nens Bolilan
- Nov 19, 2015 06:49 AM EST
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Former MLB star Derek Jeter is reportedly facing charges with damages amounting to about $5 million after he allegedly backed out to promote an underwear line by a company in Sweden.
In an initial report, TMZ said Jeter did not fulfil his promise to underwear brand Frigo after the addition of rapper 50 cent as another brand ambassador. The former baseball star reportedly believed that the rapper "would make the company too 'urban' for his taste."
The same report detailed that the suit also indicated that Jeter signed a 3-year-deal with the underwear company in 2011 and agreed that he would participate in its major events.
"But things went south in 2013 -- first, Jeter allegedly told Frigo he didn't want his involvement with the company to be public during the U.S. launch," added TMZ. This prompted the company to tap the services of 50 Cent to be their brand ambassador. But this was not received well by Jeter. "The majority owner of Frigo, Mathias Ingvarsson, claims Jeter felt 50 would make the brand too 'urban.' Weird, considering Jeter is mixed race," TMZ noted.
With the issue being brought up, the rapper posted a photo of Jeter on Instagram that came with the caption: "Wow, guess I'm not a Yankees fan anymore. LETS GO METS? Man you can't trust nobody these day.smh #EFFENVODKA #FRIGO #SMSAUDIO"
Toronto Sun noted 50 Cent revealed signing a $78 million contract with Frigo last year to promote the underwear line which promises the public "superior athletic support".
Meanwhile, a similar SportsMedia report said that the damages for the suit against is pegged at $4.7 million "to make things right." It added that Ingvarsson really wants the case to go to arbitration instead of having it settled in court.
SportsMedia also noted that the Swedish underwear line has resorted to tapping New York Knicks forward Carmelo Anthony and musician Timbaland to become the representatives of their brand.
Jeter's representative refused to comment on the lawsuit as per Toronto Sun.
Prior to this legal problem, the ex-MLB player announced his engagement to Sports Illustrated swimsuit model Hannah Davis. PageSix said that after the engagement, the stunning model showed off her engagement ring last Monday when she walked along Fifth Avenue with her mother.
"The eye-popping ring features either a classic round or cushion cut diamond that's between 4 and 6 carats, a handful of jewelers in the Diamond District estimated," noted the same report adding that the ring could cost between $150,000 and $200,000.
It was added by Daily Mail that Davis also showcased her expensive ring during the 49th annual Country Music Association Awards.
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