Updated 11:54 AM EST, Tue, Dec 03, 2024

Hershey's Offers Kisses Deluxe: Twice the Size of Regular Kisses, Where to Buy

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Pennsylvania's iconic chocolate maker is making a bigger version of one of its most popular candies. The Hershey Company announced on Tuesday that it's bringing their Kisses Deluxe for the United States.

The treat --- which is a Roasted Hazelnut flavor --- will be twice as large as the regular silver foil-wrapped Kiss, and will feature a hazelnut center with rice crisps in the chocolate.The deluxe Kisses with the rice crisps will allow for the company to mark the product as gluten-free, but without compromising the taste. According to the company's Facebook Page, it will be "A delicious mix of whole roasted hazelnut, smooth, creamy layers, and delicate crisps."

The bigger Kiss will be wrapped in gold foil with packaging that ranges from 3 to 75-piece boxes. The three-Kiss box is said to cost $1, the 4-Kiss box at $1.29, the 15-Kiss box for $3.99, 35-Kiss box for $10.99 while the 75-Kiss box will cost $32, and can be seen on stores all across the USA by November 5.

USA Today reported that company officials called the deluxe Kisses their biggest innovation for the brand yet. Adam Borden, senior associate manager for Hershey's said, "It took 55 years just to change the color of the foil. Then it took another 38 years to put something inside the milk chocolate. We're getting better, but it does take us a little while to tinker with something that is iconic as a brand Milton Hershey founded himself."

Hershey's deluxe Kisses is the company's attempt to drive sales up by looking to premium chocolate, which accounts to up to 8% of all US market chocolate sales, and have grown to double-digits over the past few years.

The Deluxe Kisses, which are made specifically for the holidays (although unfortunately will not be available for Halloween yet), will be sold through Valentine's day. Borden said that their packaging has been made specifically with the thought of the deluxe line as gifts. He shared, "Our focus around this was not to come up with something that wasn't available to a broad range of gift givers. We really decided we wanted to focus on different price points and different sizes that encompass the different ranges people were looking for."

However, he also noted that they are ensuring "not make it so luxurious that it was really out of reach for most consumers."

The deluxe Kisses first appeared in China in 2013, however, the new Kisses are made on specialized equipment in their Monterrey, Mexico plant, apart from the regular Kisses that are made in Hershey, Pennsylvania.

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