Updated 06:22 PM EST, Sun, Dec 22, 2024

Bernie Sanders Plans to Move More Aggressively to Gain Support From the Latino Community

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Bernie Sanders has laid out his plans to appeal more to the Latino community.

The Vermont senator acknowledged earlier this week that his campaign needs to do more to get the Latino vote.

"Let me be very honest with you. I come from a state, the state of Vermont, [and] it's a small state; there aren't a lot of Latino people," he said after speaking at the Congressional Hispanic Caucus Institute's annual Public Policy Conference, as reported by The Huffington Post.

Sanders continued, "What we are trying very, very hard to do -- you are going to see us moving very aggressively in that area -- is introduce myself to the Latino community. I will fight for every vote I can get in the Latino community."

Hillary Clinton, Sanders' closest rival to the Democratic presidency, is the most popular candidate among the Latino electorate despite her opponents' attempts to woo them, The Huffington Post wrote.

A September poll by NBC News, The Wall Street Journal, and Telemundo indicated that 53% of Latino voters are in favor of Clinton, while 30% are for Sanders. Gallup's poll in August found that only 25% of Latinos were familiar of Sanders, while 14% of them knew Democratic presidential candidate and former Maryland Gov. Martin O'Malley.

Joe Trippi, a longtime Democratic strategist, told Fox News Latino that Sanders lacks the connection that Clinton has with the Hispanic community. Adds Trippi, Sanders can't "get the nomination with the problems he's having expanding beyond white progressives."

This issue is reportedly being addressed by the Sanders campaign by utilizing their $26 million funds to get Latinos to "feel the Bern," Fox News Latino noted. Arturo Carmona, the campaign's newly appointed Latino outreach coordinator, said that Sanders' unpopularity among Hispanic voters has a positive side in a way that they can use it to shape his image to one that appeals to the demographic.

"Sen. Sanders doesn't have the name ID with Latinos that Clinton does, but we see that as a good thing," Carmona told the news outlet. "Our resources are now being used to invest in grassroots mobilization efforts. We're putting together a very aggressive program right now."

In a Tuesday appearance on "All In with Chris Hayes," Sanders said that his campaign is developing a strong organization in South Carolina, Nevada, and the states that follow to appeal to the Latino demographic, Salon reported.

According to the politician, he has "a strong record of standing up for African-American community -- but more importantly, we have an economic agenda, a social justice agenda, a criminal justice agenda which I think will make sense to the African-American community once they hear it," Salon added.

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