Actor and stand-up comedian Steve Rannazzisi's 9/11 made-up story has cost him his Buffalo Wild Wings commercial.

The sports bar and restaurant told People that their professional relationship with the Rannazzisi is over.

"Upon careful review, we have decided to discontinue airing our current television commercials featuring Steve Rannazzisi," Buffalo Wild Wings said in a statement.

According PerezHilton.com, the sports bar has earlier expressed intention to "re-evaluate" their link to the celebrity spokesperson. The company reportedly studied the situation carefully then thought of stopping all commercials of the comedian.

The New York Times detailed that the actor apologized on Tuesday for making up his story about escaping the south tower of the World Trade Center when it was bombed last Sept 11, 2001.

"I still have dreams of like, you know, those falling dreams," he was quoted by the same report as saying.

Rannazzisi added that his story about almost dying that day was entirely fictional noting that he was working in Midtown on that fateful day.

"I was not at the Trade Center on that day. I don't know why I said this. This was inexcusable. I am truly, truly sorry," Rannazzisi apologized.

Earlier accounts of the comedian revealed that he was working on the 54th floor of the south tower when the first plane hit the opposite building.

"I was there and then the first tower got hit and we were like jostled all over the place," he reportedly said in an interview in 2009.

Rannazzisi also claimed that he was able to run to the street before another plane hit his tower. This experience reportedly prompted him to take his chances at life, landing him an entertainer job in Los Angeles.

He even claimed that he still dreamt of the incident years after it happened.

But this story, according to Washington Post, was finally refuted by the actor himself 14 years later.

"As a young man, I made a mistake that I deeply regret and for which apologies may still not be enough. After I moved with my wife to Los Angeles from New York City in 2001 shortly after 9/11, I told people that I was in one of the World Trade Center towers on 9/11. It wasn't true," he posted on his Twitter account.

He also considered his lies as a sign of "disrespect" to the victims of the bombings.

"The stupidity and guilt I have felt for many years has not abated. It was an early taste of having a public persona, and I made a terrible mistake," Rannazzisi furthered.