Updated 11:52 PM EST, Sun, Dec 22, 2024

KFC China Unveils New Pink & Black Sandwiches! Colors Inspired by Anime Characters?

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KFC China introduces chicken sandwiches that seem to be inspired by anime with their pink and black buns to help with the country's franchises' sales decline.

According to Chinese news outlet Nanfang, the fast food chain has proven yet again that they are "on the cutting edge of taste" by introducing the "Black diamond bacon spicy chicken leg burger" and the "Rose cheese roasted chicken leg burger," which are assembled with unusually colored buns.

In a report from the outlet dated Tuesday, writer Charles Liu described KFC as a food chain that dominated the Chinese market by catering to its customers' "unique palates."

"Sure, the fast food chain may be best known in the west for its tubs of fried chicken, but KFC has won over a large market share in China by doing things like offering rice congee and tortilla wraps," Liu wrote.

And here is KFC in its latest attempt at catching Chinese taste by introducing oddly colored chicken burgers that seem to be inspired by a Chinese-favorite Japanese anime entitled "Puella Magi Madoka Magica."

"Their theory is that the new KFC promotion is heavily based on black and pink in order to draw a connection to the show, whose two main characters use the same colors," the Nanfang writer explained.

Oddly enough, BGR explained that the promotion, at its very best, seems to be implying that the company is "trying to have its customers simulate biting the heads off two popular anime characters."

While they definitely are eye-catching, the new pink and black chicken burgers have so far grossed out the food chain's customers, says Nanfang.

"So it's a choice between pimples or blackheads. Which one is better?" the outlet quoted netizens indicating a pun on the sandwiches' colors.

Another described the RMB 17.5 or $2.80-worth sandwiches as a "brain burger" for the pink sandwich and "turd burger" for the black one.

Given these two as options, Mashable described the ebony-hued bun as "downright mouthwatering by comparison" while the pink burger reportedly "looks vaguely nauseating and, at worst, looks like pink slime cotton."

Meanwhile, a more serious report from ABC7 revealed that the new products are part of KFC's attempt to help salvage what is left of the fast food chain's "sagging sales" in the country which have been dropping for the past three years and declined by an alarming 10 percent in a single quarter.

To see some Instagram photos of the products in question, click here, here and here.

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