Tennis star Eugenie Bouchard will be making things hotter, not on the court this time, but on the runway. The 20-year-old Canadian sensation has just signed a modeling contract with IMG Models. 

The modeling agency, according to NDTV, will team her up with other top models like Karlie Kloss, Giselle Bundchen and Liv Tyler.

Since her younger years, Bouchard has said that she really has a passion for the modeling industry. NDTV added that the WTA rank 7 player has a well-known passion for fashion and this deal with IMG will certainly make her more visible in this field.

"I am really excited about joining WME-IMG, a company that is in the best possible position to help me achieve my business goals," Bouchard was quoted by Jobs&Hire as saying. This new venture will reportedly enable her to "maximize the value of her brand."

Asked for his comment on this deal, sports marketing agency director Nigel Curie said that this deal will help Bouchard become more popular and expand her fanbase.

"It's highly significant, since IMG have a really good track record of signing the best - particularly the best golf and tennis players in the world and identifying them early - so clearly they see Bouchard as a future Grand Slam winner," Curie said in the Jobs&Hire report.

She is expected to join the limelight along with other model tennis stars like Serena Williams and Maria Sharapova who have already scored so many modeling deals in the past.

"There is no shortage of major male global superstars, but there aren't nearly as many women, so when one comes along - as we've seen with Sharapova - it opens up a whole raft of opportunities," Curie added.

He also noted that Bouchard is expected to model watches, cosmetics and luxury jeweleries until she finally develops her own line of collection. "It's a very competitive global marketplace, and IMG are dealing with the very biggest brands all the time."

The 5 feet 10 tennis player who hails from Montreal made waves in the tennis scene when she was able to reach the Wimbledon finals and the Australian and French Open this year. Aside from her talent in tennis, she is also being highly noticed for her beauty and good fashion sense. A lot of people compare her to Sharapova since they both sport blonde hair.

With this recent contract, it is expected that Bouchard will be more visible on the covers of various magazines.

NDTV said that it is not surprising that tennis players venture into this industry as it noted that Ana Kournikova and Anna Ivanovic have also received modeling offers.