Sports Business S.O.S.: Bayern Munich set to Play MLS All-Stars in 2014, Hope to Raise Brand Awareness in North America
Dec 16, 2013 01:17 PM EST
Realizing that they are falling behind in the market to teams like Manchester United F.C. and Real Madrid C.F., Bayern Munich is hoping that a North American tour and a friendly against the Major League Soccer (MLS) All-Stars in 2014, as well as winning this month's Club World Cup will help raise the team's brand awareness around the world.
