Sports Business SOS: Theater Productions Such as "Bronx Bombers" Attracts New Crowd to Broadway
Dec 03, 2013 01:09 PM EST
Sports-themed theatrical plays such as the "Bronx Bombers", set to start a Broadway run January 14 at the Circle In The Square Theatre in New York City, which explores the history of the storied New York Yankees baseball franchise through the perspective of Hall of Famer and beloved Yankee icon Yogi Berra and his wife Carmen, is helping introduce new audiences to the theater.
