Sports Business SOS: NHL Turning to Reality Series Such HBO's "24/7" to Draw Casual Fans
Dec 06, 2013 12:31 PM EST
The National Hockey League (NHL) has teamed up with HBO, NBC, and Canada's CBC to produce a duo of series, "24/7 Red Wings/Maple Leafs: Road to the NHL Winter Classic" & "NHL Revealed: A Season Like No Other", to help market their sport, with the series focusing on "Winter Classic", the 2014 Stadium Series outdoor games, the NHL Heritage Classic in…