Red Bull Refund Settlement for Lawsuit: How to Claim Your $10

Red Bull is bound to give its customers a refund after falsely advertising that the energy drink can make people grow wings.

The popular caffeine beverage has settled two lawsuits this week, according to Daily Mail. The Austria-based company is obliged to pay an amount worth $13 million, all because of a marketing campaign that seemed to endorse more of a magical elixir.

The slogan "Red Bull gives you wings," apparently, is fictitious.

It was first known that consumers who drank Red Bull in the last 12 years are eligible to refund either a $10 cash payment or $15 worth of Red Bull products. Fortunately, no legal papers are needed to qualify, as the premise comes regardless of receipts.

The span of purchase dates back to Jan. 1, 2002 and ends on Oct. 3, 2014. But it seems drinkers are too much to handle. Red Bull's settlement website was reportedly flooded by claimers, ultimately crashing on Wednesday.

The Atlantic said that David Siegel of Law 360 started it all. It all came from Benjamin Careathers, who has been an avid Red Bull drinker since 2002. He reportedly filed a suit last year, explaining how the company misled customers about the superiority of the "functional beverage," and how it can give "wings."

It boils down to the modest amount of caffeine each can of Red Bull offers--80 mg. A Starbucks venti, in comparison, has 415 mg. More surprisingly, Red Bull sells more expensively. At Walmart, a single 12-ounce can retails for $2.68. The price is way more expensive than a 12-pack of Coke, said The Atlantic.

For customers reaching out to claim their share, the settlement site may not be a very good place as of now. LA Times reported that an alternative would be calling (877) 495-1568 and asking for a snail mail form. Again, receipts or any other proofs of purchase are not needed.

Option 2 is to send the settlement administrator an email. Option 3 is to fax claims to (844) 553-1373. Finally, the accomplished form can be mailed to Class Action Settlement Administrator, Energy Drink Settlement, c/o GCG, P.O. Box 35123, Seattle, WA 98124-5123.

The outlet reminded that any of these procedures may be done before Mar. 2, 2015.

Despite the unfortunate settlement, Red Bull maintains its claim. The company stated:

"Red Bull denies any wrongdoing or liability and while Red Bull believes that its marketing and labeling have always been entirely truthful and accurate, it confirms that all future claims about the functional benefits of its products will be medically and/or scientifically supported."