Kate Upton Designs and Models Neff Beanie Collection for Cancer Charity
Kate Upton has teamed up with headwear company, Neff, to raise money for Stand Up to Cancer.
The 21-year-old model, known for her curves, designed a capsule collection and modeled them as well. There is a gray beanie and a black beanie with the words Love written in cursive. Late last year, she posted a picture of herself on Twitter, wearing a Neff knit beanie. "Family portrait!" she said on the social media site.
The hats will be available on the Neff website starting on Valentine's Day, Feb. 14, according to Esquire. Ten percent of sales from each hat will go to Stand Up to Cancer.
SU2C was founded in May 2008 and they have raised $161 million to scientists and researchers. Digital partners include Hulu, AOL and Twitter. Other celebrities, such as Samuel L. Jackson and Robin Roberts, have teamed up with the charity.
In its first year, more than a dozen female singers banded together and performed "Stand Up" in support.
The company has used many different techniques to raise money. Some of its success comes from mixing creativity and collaboration, according to the charity. Different scientists with many specialities across the country are able to work together.
Katie Couric, who lost her husband to colon cancer, is a co-founder.
Kate Upton has previously designed for Beach Bunny about two years ago, after she posed for Sports Illustrated, reaching superstardom. The bathing suits retailed between $135 and $155. And, she has recently been gaining more commercial success by fronting campaigns for Sam Edelman and David Yurman.