Epic Superbowl Pokémon Ad Released [Watch]
Pokémon is celebrating its 20th anniversary and they want everyone to know about it by displaying an ad worth $5 million during this year's Super Bowl.
On February 7, a "commercial celebrates 20 amazing years of Pokémon and looks forward to many more years of Pokémon adventures to come," according to the game's official website.
"We're excited to show the full TV commercial that marks the kickoff of our yearlong Pokémon 20th celebration!" says an official post from the site.
According to GamEspresso, Super Bowl participants and attendees will soon behold an extended version of the Pokemon ad that features the tag line "Train on" and "I can do that."
Check it out below.
Citing Business Insider, the outlet also revealed that the ad, created by Satoshi Tajiri in 1995, would cost as much as $5 million. That is about 11 percent higher than the rate of the most recent preceding Super Bowl ad, which was about $4.5 million.
However, this would not be the first game to place an ad during the Super Bowl, as ads in the event have become quite an asset to several well-known games.
In fact, last year's Super Bowl housed ads for famous smartphone games like "Game of War" and "Clash of Clans," while the event held in 2010 featured a clip promoting the action-adventure video game from Visceral Games and EA Games called "Dante's Inferno."
Aside from the expensive Super Bowl ad, Pokémon will also hold a number of activities to commemorate the game's two decades in the market as featured in a 20th anniversary dedicated website Pokemon20.com, promising "festivities throughout this special year."
One of the current activities is a throwback festival of all Pokémon-related memories, which will be tracked under the hashtag #Pokemon20.
It also features a Pokémon timeline that presents users with a chance to look back at products, games, and merchandise released in that selected year.
Aside from that, the site also promises to give away mythical Pokémons every month from February through December 2016.
First on the list is Mew, a mythical Pokémon known for having the genetic composition of all other Pokémons.
"Kick off the Pokémon 20th celebration with the Mythical Pokémon Mew! Mew was the first Mythical Pokémon to be discovered-obtained in the original Pokémon Red and Pokémon Blue games," a description of the event read.
This Pokémon will be available in participating GameStop stores between February 1 and February 24, 2016.