Barbie Finally Gets Fashion Makeover: Welcome Their Tall, Petite & Curvy Bodies
Famous Barbie dolls have evolved over the years. While they were initially white, the company Mattel ensured that almost every race is covered with international editions: we met African Barbies, Asian Barbies, Middle-Eastern Barbies, etc. However, while the dolls have been very diverse in their race, they did nothing for a young girl's body image issues, considering that for all the years that Barbie dolls have existed, they had the slender look that to be honest, if she were to scale, would make her fall over and have to walk on all fours.
However, the era of the impossibly slim Barbie has ended. CNN reported that while slim Barbie will still appear on shelves, Mattel debuted other body types in a new line that the company announced on Thursday. Barbie now comes in tall, petite, and curvy.
Tania Missad, the director for the doll's consumer insights, said in a video, "We have to let girls know it doesn't matter what shape you come in, that anything is possible."
Mattel also said that Barbie will now seven skin tones. As for the rest of her features, she will also have 22 different eye colors and 24 hairstyles, rolled out in stages to a total of 33 new dolls for the 'Fashionista' line.
Many are happy with the changes Mattel have made. Pia Guerrero, founder of the blog called Adios Barbie, noted, "It's really exciting. Barbie is finally listening to consumers, parents, girl advocates and groups like ours."
Speaking with Fox News Latino, Guerrero shared, "Barbie has made gestures in the past, but nothing this dramatic. It's really revolutionary. They've really diversified the faces as well. In the past, they've simply painted the (white) face with black paint."
Barbie's senior vice president and global general manager, Evelyn Mazzocco, noted that it is time for the brand to change its face. She said, "These new dolls represent a line that is more reflective of the world girls see around them. The variety in body type, skin tones and style allows girls to find a doll that speaks to them."
This revolutionary change could make a mark on young girls everywhere in the world. After years of criticism, Mattel finally adhered to the clamor of the public to stop the unrealistic proportions of the doll, as it was proven in a 2006 study to lower girls' self-esteem. Hopefully, this will increase Mattel's sales once again.
What do you think about Mattel's revolutionary move to change the appearance of their world-famous dolls?