iOS vs. Android vs. Windows Phone Market Share: Apple Inc. Improves Smartphone OS Percentage, Fails to Match Google, Says comScore

Google Android smartphones held a double-digit lead against Apple's iOS platform according to new statistics released by comScore.

For the three months ending in November 2013, the Android smartphone operating system by Google managed to stay 10.7 percentage points ahead of iOS. However, despite the double-digit lead, it was the Apple smartphone platform that saw a better percentage point increase than Google.

Android accounted for 51.9 percent of the smartphone operating system market share once November 2013 concluded. The percentage for Android is an increase of 0.3 percentage points from the three months ending in August 2013.

For Apple, the iOS platform grew its market share by 0.5 percentage points. As a result, iOS represented 41.2 percent of the smartphone operating system market share for the three months ending in November 2013.

According to comScore, BlackBerry narrowly outperformed Microsoft's Windows Phone.

For BlackBerry, the platform accounted for 3.5 percent of the market share. Unfortunately for BlackBerry, the percentage is a drop of 0.5 percentage points from the 4 percent it has garnered by August 2013.

Windows Phone maintained fourth place while encountering a slip of 0.1 percentage point. The Microsoft smartphone operating system accounted for 3.1 percent of the market share.

Symbian matched Microsoft for the 0.1 percentage loss. Symbian, however, finished worse than the Windows Phone platform with 0.2 percent of the market share once November 2013 concluded.

comScore noted 152.5 million people in the U.S. own a smartphone, which accounted for 63.8 percent of the overall mobile market penetration.

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