Show Latina Pride with your Nail Art: Ana Guajardo's Advice on How to Start Your Own Company Using Social Media

Social media doesn't just entertain people, as it is now widely use as a place of commerce. In fact, a Latina named Ana Guajardo is now known for her different kind of nail art and starting her own shop with the help of Instagram.

The entrepreneur's page on the photo-sharing account is named Cha Cha Covers. According to KCET, it features nail designs, from religious symbols to pop culture, while some are stuffed with little-colored stones. Papel Picado nail decals are also available.

In fact, her online shop now has 2500 positive reviews and 19,000 followers and counting. Ladies are going gaga over the colorful and stylish nail covers, with Guajardo getting non-stop support.

As proof, she just recently sold out all of her items at Artistas y Empresarios Art Sale (AyE Sale) in Boyle Heights, together with her daughter. She engraved her pencils with words like "Bidi bidi bom bom" and "Some Girls Are Bigger than Others."

Evidently, online business is growing nowadays. Guajardo said that "I serve a very niche audience." However, online businesses are not only growing for Guajardo, but for other local Latinas and POC vendors as well. 

Good thing her merchandise entices every kind of shopper. This has allowed her succeed in her recent art sale after Thanksgiving. Buyers are trying to avoid the toxic ambiance of city malls and Black Friday sales, which is why they are opting to shop at small bazaars and online shops.

Meanwhile, Remezcla added Guajardo has an incredible talent that made her crafts famous and her enterprise flourish. Every business can flourish if they utilize social media in the right way.

However, hard work is still necessary. Guajardo has strived to make money on her own since she was eight years old. She said she once knocked on every door to "rake leaves, bathe people's dogs, started a newsletter" -- she did everything to earn.

Fortunately, she now has a business of her own, and is still free to do freelance work, especially when art is involved.

"So many of us [artisans] are wearing a lot of different hats, and we're holding down a job and doing our business, a lot of juggling to make ends meet. When I started this business I was in grad school, really, really struggling financially, and a single mom, but I felt strongly about the idea and sure enough, it changed my life," Guajardo said.

Check Guajardo's creations here: Cha Cha Covers

Meanwhile, watch DIY nail art by Sara Beauty Corner.