Ariana Grande Becomes New Face of MAC's Viva Glam Campaign

By Staff Reporter| Oct 28, 2015

Ariana Grande is the new face of MAC's Viva Glam Campaign. The "Break Free" singer will be taking over for "Wrecking Ball" songstress, Miley Cyrus.

In a report with E!Online, the 22-year-old singer will be the makeup brand's new spokesperson for their MAC Viva Glam Campaign. MAC made the announcement on their Instagram page that Grande will be following in the footsteps of Rihanna and Miley Cyrus who were previous campaign spokespersons for the brand.

MTV noted that while Cyrus' famous Viva Glam lip tints were more of a fiery red-orange hue, Grande's tints is a mix of feminine tints with dark tones. Ariana's MAC collection consists of a rich plum lipstick and a shimmery pink gloss. The plum tint reminds fans of the sultry lip Ariana had in her "Love Me Harder" music video. MAC said that the Ariana Grande MAC Viva Glam 2016 collection will be available in stores everywhere in early 2016. The cosmetic giant also added that all proceeds of the sales will benefit men, women and children who are affected by HIV/AIDS.

Grande also said in her Instagram post that she was proud and honored to be part of MAC's campaign. She said that she has always been a fan of the makeup brand and that she has always supported MAC ever since she was a little girl.

The "Problem" singer had recently launched her debut fragrance, "Ari By Ariana Grande". The singer prides herself in coming up with the fragrance which she says she and her brother, Frankie are "obsessed" with. Grande describes her brand new fragrance as a mixture of her favorite fruity and floral fragrances. She also came up with the bottle, which she said wanted to have an "old-school vibe" to it.

"I wanted the bottle itself to look really old school, like something you would see in an old movie," Grande said.

She also encouraged her fans to always be themselves and not let society define them. She added that life should be a celebration of being different and taking pride in it.

"I want to inspire my fans to be unapologetically themselves, celebrating our differences, boosting each other up rather than tearing each other down and meeting society's ridiculous standard of beauty and perfection. It's really nice now and then to be reminded that being yourself is more than enough. You're totally perfect. That's so cheesy to say, but it's true."

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