Jay Z Addresses Barneys Deal Controversy in New Song 'The Devil Is A Lie'

Once again, Jay Z has addressed the backlash he received over his partnership with Barney's after the luxury department store was accused of racial profiling African American patrons.

Earlier this year, four African Americans publicly accused employees at Barneys New York in Manhattan of racial profiling. The shoppers claimed that they were arrested and detained by the NYPD after trying to purchase expensive designer items at the store.

The incidents occurred around the same time that 44-year-old hip hop mogul was preparing to launch a holiday-themed display at the lavish store, despite critics who demanded that he end the business deal in the name of social justice.

However, Jay decided to continue his business partnership, releasing a statement on his own website Life + Times defending his decision to continue with the joint venture as an opportunity to "use my voice to affect change to this disturbing issue."

"The easy position would have been to walk away and leave policy making to others hoping that someone addresses the problem," he wrote.

"I will not leave the outcome to others. I will take this into my own hands with full power to recommend, review and revise policies and guidelines moving forward. I am choosing to take this head-on."

In addition, the rap star also mentioned the controversy on a new single called "The Devil is a Lie" featuring Rick Ross.

In "The Devil is a Lie," Jay Z raps:

"See what I did to the stop and frisk?

Brooklyn on the Barneys like we own the b---h

Give the money to the hood, now we all win

Got that Barneys floor looking like a VIM."

(VIM is a Brooklyn-based jeans and sneakers clothing chain.

Before the "shop & frisk" controversy, the Brooklyn native pledged to give 25 percent of all profits gained from his clothing line sold through the store to his Shawn Carter Foundation, which provides scholarships and funds to "individuals facing socio-economic hardships."

After the accusations against Barney's, Jay Z decided to give 100 percent of the proceeds to his scholarship foundation, according to the Inquisitr.