Nokia Lumia 2520 Specs, Features: 'For Work. For Play' UK Advertisement Released; Negative Reviews for Video [Watch Here]
Nokia released a lengthy advertisement for its first tablet and it resorted to bringing back the mullet hairstyle in the process.
The advertisement, titled "The Hairdresser's Assistant," is airing exclusively in the United Kingdom but the video can be viewed on Nokia's U.K. YouTube account.
The advertisement starts with a man named David seeking a haircut. The hairdresser offers David a variety of hairstyles such as the Cesar, the flattop, the high top, or even the mullet. David is seeking something different and goes for the mullet.
The hairdresser's assistant presents to David the Nokia Lumia 2520, which is Nokia's first tablet featuring the Microsoft Windows RT operating system. The hairdresser has David test the tablet as the haircut is underway. David officially lives the "business in the front and party in the back" hairstyle as the mullet hairstyle is completed.
The idea for the advertisement is to present viewers with the idea that the Lumia 2520 can be used for work and playful-related business.
The advertisement may not be a success for Nokia as comments on YouTube seem to indicate.
"IMHO, this is proper creepy and absolutely baffling," commented Francis Hartojo.
"I don't know what to think of this, I'm scared more than intrigued," wrote Mohammad S.O.
Konstantin Meyer wrote, "This is so weird that it's great..."
"I thought advertisements were meant to make you want the product," reviewed Josh Green.
"Nokia is in absolutely free fall," wrote huntaken. "Worst add ever."
In the U.S., the Lumia 2520 can be purchased for $399.99 if the consumer signs a two-year agreement with mobile carrier AT&T or Verizon Wireless.
The Lumia 2520 features a screen size of 10.1 inches with 1,920x1,080 resolution at 218 pixels per inch. The Lumia 2520 is available in a 32GB internal storage model with 2GB of RAM. The tablet sports a microSD card slot for up to 32GB additional memory. The Lumia 2520 has a rear-facing photography camera with 6.7 megapixels at 3,088x1,744 pixels and a front-facing camera with 2 megapixels. The tablet utilizes the Qualcomm MSM8974 Snapdragon 800 quad-core 2.2GHz Krait 400 processor. The Lumia 2520 has a battery capacity of 8,000mAh for up to 600 hours on standby.
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