Microsoft HoloLens Price, Release Date & Demo Video: Wearable Not Into Gaming Yet? [News & Rumors]

By Ma. Elena| Jul 15, 2015

Microsoft's HoloLens seems to be primarily directed to gamers, but a recent statement from Satya Nadella, the corporation's CEO, revealed that the augmented reality technology is designed to cater more to enterprises and businesses.

"Gaming will always be a scenario and there will be other entertainment broadly. But, with the V.1 of HoloLens, I want us to push a lot more of the enterprise usage," Nadella explained in an interview on July 13, as quoted by ZD Net. "In general Microsoft's approach will be always this dual-use focus, or this multi-focus. What we can uniquely do is bridge consumer to enterprise. That's in our DNA. That's why it's even in our mission statement of empowering people and organizations."

He continued, "I want every technology of ours to seek that out. In the HoloLens case, when I look at the interest, it's amazing how many are in hospitals, healthcare, retail. That's where I'm seeing the interest and we'll definitely go after it."

Nadella explained that Microsoft's acquisition of Minecraft was done to build a new genre of mixed reality gaming, ZD Net reported. Minecraft is the top PC and console app, and the number one paid mobile app on iOS and Android.

Microsoft has been building up the HoloLens since January, Business Insider reported. A recent demo of the tech, which was shown at Microsoft's Worldwide Partner Conference, showcased how the HoloLens functions when integrated with Autodesk's Maya 3-D animation software, which is a popular graphic art and design program.

In Microsoft's demo, users are able to work on a project in Maya using their desktop computer's traditional keyboard and mouse. This happens while a realistic 3-D rendering of the model is being projected, Business Insider wrote.

"This could make it easier for coworkers to see what you're working on without having to peek over your shoulder. The changes you make also show up on the 3-D model as you're working," the news outlet further explained. In addition, HoloLens also enables users to project a 3-D model onto physical objects to see how the render would appear in real life.

Microsoft hasn't issued an official release date and price for the HoloLens, but the corporation said that the tech will be unveiled during Windows 10's lifetime, Business Insider noted.

A report from The New York Times wrote that the HoloLens will cost more than a gaming console. The Xbox One can be purchased for $400, while the PlayStation 4 also costs $400.

Watch a video below demonstrating how Microsoft HoloLens functions.

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