Jessica Alba & NFL’s Victor Cruz Team Up to Campaign on Fruit & Vegetable Diet

Jessica Alba and Victor Cruz have enlisted in a new healthy eating campaign that aims to empower fruits and vegetables.

According to a report from Latina Entertainment, the "Sin City" actress and the NFL football star are now a part of the Partnership for a Healthier America's FNV campaign, which works with private companies and was created "in conjunction with Michelle Obama's 'Let's Move!' initiative."

FNV is a hip and trendy way to refer to fruits and vegetables, the news outlet wrote.

Aside from Alba and Cruz, several famous people, such as football quarterback Colin Kaepernick and actress Kristin Bell, are also representatives of the campaign. FNV's YouTube and Twitter accounts will primarily showcase the celebrities promoting eating fresh produce, Latina Entertainment noted.

Fox News Latino added that the health initiative will also feature football star Cam Newton and Golden State Warriors point guard Stephen Curry. FNV is scheduled to release a teaser video of their broader campaign on Thursday, which will feature the celebrities promoting fruits and vegetables with a catchy tune in the background. The words "Prepare to be Marketed" will flash across the screen in the end of the clip.

"Around spring, a full marketing push including TV and print ads is slated to hit two markets - Fresno, California, and Hampton Roads, Virginia," Fox News Latino wrote.

FNV's campaign was created by ad agency Victors and Spoils, which also backs Coca-Cola and General Mills. The firm was involved in the health initiative after they have been asked to come up with a similar campaign for broccoli in 2013 for a New York Times story by Michael Moss, author of "Salt, Sugar, Fat: How the Food Giants Hooked Us," the news outlet noted.

Andrew Nathan, chief marketing officer for Victors and Spoils, said that fruits and vegetables are "already attractive subjects with vibrant colors and interesting flavors," but they come up short when it comes to the "marketing pixie dust" that makes other foodstuff irresistible, Fox News Latino reported. The executive even cited Nike and Apple as inspirational examples for "behaving like a big, iconic brand."

Alba's consumer goods firm The Honest Company is among those who support the campaign, Latina Entertainment wrote. Others who provide financial assistance are Bolthouse Farms, trade group Produce Marketing Association, and Robert Wood Johnson Foundation, Fox News Latino added.

"The Partnership for a Healthier America said FNV is already a 'multimillion-dollar' campaign and will continue raising funds," Fox News Latino reported. It will compete against large food marketers.