Being the world's largest online retailer, it only makes sense that Amazon.com would take Cyber Monday 2013 - the increasingly relevant "Black Friday for the online shopping season" - seriously. Judging by some of the deals Amazon is offering, they are.

Kindle Fire HD and Kindle Fire HDX

Leading Amazon's discounted electronics is the company's very own Kindle Fire lineup, which got a big upgrade this year with the introduction of the Kindle Fire HDX. Amazon announced on Sunday two big deals on the 2013 Kindle Fire HD and the new Kindle Fire HDX 7-inch.

"The new Fire tablets are the best tablets we've ever built-the reviews from press and the feedback from customers has been overwhelmingly positive," said Neil Lindsay, Vice President of Amazon Kindle in the company's statement. "We're excited to be able to offer $50 off Kindle Fire HDX 7" and the all-new Kindle Fire HD 16GB for Cyber Monday."

That's nearly 30 percent off the price of a 16GB Kindle Fire HD, which goes from $169 to $119, and nearly 20 percent off the regular $229 price (now $179) of the Kindle Fire HDX 7-inch.

The Kindle Fire HDX features a 2.2GHz quad core Qualcomm Snapdragon 800 processor, running a 1080p Full HD resolution (1920 x 1200p, 323 pixels per inch) display. The device gets 11 hours of mixed use out of its battery. In hardware, the Kindle Fire HDX rivals Google's own Nexus 7 in resolution and out-powers it in processing, and the HDX includes all of Amazon's top services, like Goodreads, Prime Instant Video downloads, and the new live-chat 24/7 customer support feature, Mayday.

The new Kindle Fire HD, which incorporates some modest improvements in screen resolution and other hardware over last year's model, is being sold for the lowest price of any new Kindle Fire HD ever.

Other Electronics Deals

Amazon has listed some of its other Cyber Monday deals for technology products ahead of time, which it plans to start selling at the stroke of midnight Monday morning at its special Cyber Monday Deals Store.

Some of these deals will rotate every 10 minutes, with some special virtual doorbusters, like a 46-inch Samsung LED TV, popping up at up to 50 percent off the normal price.  

Here are some of the many tech deals that you can expect to appear on Amazon's Cyber Monday store at some point:

• Samsung 46-Inch 1080p 60Hz LED HDTV, $477.99
• Samsung 46-Inch 1080p 240Hz 3D Ultra Slim Smart LED HDTV, $1,297.99
• 40% off a Panasonic 47-Inch and 55-inch 1080p 240Hz Smart 3D LED HDTV (Includes 4 Pairs of 3D polarized glasses with built-in camera)
• Touchscreen laptop, $199.00
• Roku HD streaming media player, $39.99
• Canon PowerShot point-and-shoot, save 46% off
• Canon EOS Rebel T3 DSLR (18-55 kit) for $399
• Nikon COOLPIX P520 with bag and memory card for under $300
• Nikon D3200 Digital SLR Camera and 2 lens kit, under $500
• Save up to $150 on select Sony Handycam camcorders
• 10% off select Beats and Bose headphones
• 57% off a Philips speaker dock for iPhone5
• 40% off a TomTom 6-inch GPS navigator with lifetime traffic & maps
• 50% off a Sony portable Bluetooth wireless speaker system
• $100 Amazon.com gift card plus free SONOS BRIDGE with the purchase of a SONOS PLAYBAR
• Dyson multi floor compact canister vacuum cleaner, $179

• More than 65% off select DEWALT tools
• Get a$40Amazon.comgift card with purchase of a Nest Learning Thermostat - 2nd Generation
• GreenWorks 40V 16-inch DigiPro brushless chainsaw,$239.20
• Hoover FloorMate SpinScrub wet/dry vacuum,$89.99
• Fiskars Ultra Blade Power Gear Bypass Lopper for pruning- 25-Inch,$24.96
• Rayovac LED flashlight,$19.99